Founded in 2005 by Grammy-nominated songwriter/producer Martin Kierszenbaum, the Cherrytree Music Company provides management, record label, and publishing services to a boutique roster of artists, producers and mixers who push the creative envelope in popular music. Cherrytree has had an indelible impact on the music landscape from managing celebrated musician and cultural icon Sting as well as launching the 20-million selling debut album by Lady Gaga in 2009 to releasing the artistically and commercially ground-breaking records of Feist, Ellie Goulding, Robyn, La Roux, LMFAO, Far East Movement and Disclosure. In the process, Cherrytree Records, Cherrytree Management and Cherrytree Publishing have become vital sources for Pop Alternative music as well as catalysts for artist collaboration and innovation.